At New Online Casinos UK 2026, we take your privacy seriously. This policy explains clearly what personal data we collect, why we collect it, how we use it, and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We have written this in plain English so it is easy to understand, regardless of your technical background.
If you have any questions about this policy, please contact us at [email protected].
1. Who We Are
This website is an independent editorial and affiliate review platform covering new online casinos in the UK, including topics such as new casino sites, live dealer games, free spins offers, and UKGC-licensed operators. We are the data controller for any personal information you provide to us through this site.
2. What Data We Collect
We collect a limited amount of personal data, only what is necessary to operate this website effectively. This includes:
- Contact form submissions: If you reach out to us via our contact form, we collect your name and email address so we can respond to your enquiry.
- Cookies and analytics data: We use cookies to understand how visitors interact with our content — for example, which pages about new UK casinos or live casino games are most popular. This data is collected in aggregate and does not directly identify you.
- Affiliate tracking data: When you click on links to casino operators featured on our site, affiliate tracking cookies may be set by third-party networks. This allows us to record referrals for commercial purposes. No sensitive personal data is collected through this process.
3. Legal Basis for Processing
We process your personal data on the following legal grounds under UK GDPR:
- Consent: When you submit a contact form or accept non-essential cookies via our cookie banner, you are giving us your consent to process that data for the stated purpose.
- Legitimate interests: We process analytics data and manage affiliate tracking links based on our legitimate interest in improving our editorial content and maintaining a commercially sustainable platform. We have assessed that this interest does not override your rights and freedoms.
4. How We Use Your Data
The data we collect is used for the following purposes:
- To respond to enquiries submitted through our contact form in a timely and helpful manner.
- To analyse site usage and improve the quality of our editorial content, including reviews of new casino sites, guides to 100 free spins offers, and comparisons of UKGC-licensed operators.
- To track affiliate referrals to casino partners, which supports the running costs of this independent review platform.
- We do not sell your personal data to third parties, nor do we use it for unsolicited marketing without your explicit consent.
5. Third Parties We Work With
To operate this site effectively, we work with a small number of trusted third-party services:
- Google Analytics: We use Google Analytics to collect anonymised data about visitor behaviour on our site. Google may process this data on servers outside the UK. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
- Affiliate networks: We participate in affiliate programmes operated by third-party networks. These networks may set tracking cookies when you click on casino links. Their own privacy policies govern how they handle any data collected.
We take reasonable steps to ensure that any third parties we work with handle data responsibly and in compliance with applicable data protection law.
6. Cookies
Our site uses the following types of cookies:
- Essential cookies: Required for the site to function correctly. These cannot be disabled.
- Analytics cookies: Used to understand how visitors navigate our content. These are only set with your consent.
- Affiliate/tracking cookies: Set when you click on links to casino operators. These help us record referrals for commercial purposes.
You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
7. Data Retention
We retain personal data only for as long as necessary:
- Contact form enquiries: Name and email address are retained for up to 2 years from the date of your last correspondence with us, after which they are securely deleted.
- Analytics data: Aggregated and anonymised analytics data may be retained for longer periods as it does not constitute personal data.
- Affiliate tracking data: Governed by the retention policies of the relevant affiliate network.
8. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access: You can request a copy of the personal data we hold about you.
- Right to rectification: You can ask us to correct any inaccurate or incomplete data.
- Right to erasure: You can request that we delete your personal data, subject to certain legal conditions.
- Right to data portability: You can request that we provide your data in a structured, commonly used format.
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
- Right to object: You may object to processing based on legitimate interests where you feel your rights and freedoms override our interests.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days in line with our obligations under UK GDPR.
9. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority, at ico.org.uk or by calling 0303 123 1113.
10. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of the site following any changes constitutes your acknowledgement of the updated policy.
Last reviewed: June 2025